Video content has been on an upward trajectory, with platforms like YouTube partnering with content creators to hook people on their mobile devices. An average person’s online watch time is estimated to be 100 minutes daily. Having that information in mind, does it mean that people no longer read blog posts? Why blog? Is blogging dead? The short answer is NO!

In contrast, the need for quality blog content is on the rise. In this article, we will explain why blogging is still as important as video and audio content and why you should have blog content.

Do People Still Read Blog Posts in 2023 or Is It Dead?

Now more than ever, people read blog posts. Blogging is not dead. In fact, more blogs are entering the scene. According to the latest blogging statistics, 77% of internet users read blog posts.

People read blogs for different reasons, which have changed over the years. In this current day and age, most people read blogs to find answers to their questions.

Reasons people read blogs:

• To decide whether to purchase a particular product or service.
• To understand how a particular product or service works.
• Learn new skills by following a step-by-step guide.
• Connect with other like-minded individuals by becoming part of a community.
• Get advice through a post and a comment section of the post.
• Get updated on the happenings of an event or a trending topic.

How Has Blogging Content Changed in Recent Years?

The first blog post hit the screens in 1994, and was referred to as a weblog. Blogging used to be personal and about sharing writer’s lives online.

Eventually, mothers blogging about parenting advice became a trend, with millions of blogs created as a result. But these types of content and personal blogging have now largely migrated to Facebook and other social media platforms.

Inspiring and helpful content is gaining a lot of traction today.

These days, people want to know how to bake a salt caramel cake. They want to know what to pack for backpacking or how to cope with a traumatic experience.

Each month, 70 million posts go up on the web. Businesses that blog experience almost twice as much traffic to their sites and blogs help therapists market their brands. The advantages of a blog is that it can accommodate any content, and you can use it to inform, educate, provide support, sell a product or service, advocate, and much more.

Compared to the original concepts of blogging, blogging is now ever more focused on the reader, and providing helpful content.

Current Blogging Trends

To stay relevant in the market, you need to keep up with industry changes.

According to Contentsquare’s digital experience benchmark report, an average reader would spend 54 seconds scanning a web page. Blog owners need to create scannable content that is easily digestible.

Here are some other trends relevant to blogging:

1. Longer and more in-depth content is in demand

Long-form content is now doing better than short-form content.

On average, 70% of the blogs are longer than they were in 2014. The majority of bloggers create blog posts of between 500-2000 words. Around 4% craft blog posts up to 3000 words or more.

According to Hubspot, an average blog post is around 2330 words. Long-form content has enormous SEO benefits, ideal for improving ranking.

With Google’s focus on helpful content, search engines rely on credibility and authority. Proper keyword research and phrases are still extremely important, as is creating quality content.

You need to work harder to win your audience’s trust. Even if you are an expert, other experts might come out to contradict whatever you are saying. Always. Get your facts right.

2. You need to promote content

To get your content to more readers, promoting content is necessary. It was easier to build a blog in the previous decade without promotion than now. Use email and social media marketing to promote blog content.

3. Visual content is key

For a blog post to perform well, you need to incorporate different visual elements, such as infographics, quotes, videos, and slides, throughout the content.

Use Canva or Adobe to create custom images. Human beings have higher retention for visuals compared to text alone.

For more on this, read this post: The Importance of Graphic Design for Blog Posts.

Why Blog?

With all the speculations of blogging dying, you are likely wondering if it’s worth your time.

The answer is yes.

Here are some reasons to the question ‘why blog?’:

1. Increase traffic to your website and convert leads to customers

By blogging and optimizing your site for SEO, you will increase traffic to your website.

According to HubSpot, “Websites with blogs have 55% more visitors, 97% more inbound links, and 434% more indexed pages than websites without blogs”. With such traffic to your website, you have the ideal opportunity to convert your website traffic into leads.

Each new post is a chance to create new leads. Ensure you have a clear call to action in every blog post.

2. Blogs can be shared on social media platforms for a wider reach

Blogging helps keep your social media alive. Once you have a new blog post, you can share it with your followers on Facebook, Twitter, Instagram, and Pinterest. The process will ensure you reach a larger audience. According to HubSpot, small businesses that blog have 102% more Twitter followers.

The majority of bloggers use social media to boost their blog engagement. Instead of creating a new social media post each time, you can repurpose a blog post for social media posts. Doing this drives traffic to your site.

3. Blogs are a great way to sell your therapy service online

Consistently putting an excellent blog post out there gives your brand a personality. According to blogging statistics by BlogHer, 81% of consumers trust blog content. A blog reaffirms, builds, and also strengthens your brand name.

Blogging gives your practice or coaching business more visibility. It allows you to differentiate your services from a competitor. It helps you connect with your potential clients by showcasing your expertise and even personality.

4. Blogging is a great way to build an online community

Blogging is a great way to encourage engagement. You can build relationships with new and existing clients who constantly interact with your work by continuously creating content. It engages consumers with topics they are interested in or want to learn about.

5. Blogging adds credibility to your brand

According to Social Marketing Writing, around 68.5% of marketers and business owners surveyed say blogs add credibility to a website.

A well-written, high-quality blog post engages readers, establishes you as an industry leader, and helps boost your site in search results.

6. Blog post can be evergreen

An evergreen blog post, one that remains relevant even long after publication, offers a continuous ROI – return on investment. The time, resources and effort that have gone into creating it, has exponential potential to create new leads.

In contrast, social media posts tend to drop off the radar pretty quickly. You have to keep on creating new and fresh social media posts to stay relevant. A well-written blog post provides solutions to your potential clients for years to come.

Benefits of Blog Content Over Video and Podcasts

There is a thin line between blog content, video content, and podcast content. Different audiences will prefer one content over the other.

Here are some benefits of a blog over video and podcasts:

• 59% of marketers find blogging more valuable. For a reader, or consumer of content, it’s much easier to scan blog posts for relevant information than trying to find a similar vital point in a podcast or video.
• Blogging and search engine optimization go hand in hand. Incorporating the right keywords helps drive traffic to your website.
• Blogging doesn’t require a lot of technical knowledge. Unlike videos and podcasts, creating a blog post, editing it, and posting it on a platform is easier and takes less time.
• Editing a video or a podcast requires a certain set of skills and resources.
• Blog posts draw leads. Companies that blog earn an average of 67% more monthly leads than those that don’t.
• Blogs are excellent ways to nurture your audience and prove your service expertise.

What Is the Future of Blogging?

As on Sept 12, 2022, 1.98 billion blogs existed online.

Active websites have increased by around 9% from last year.

The number of blog posts will continue to increase.

To be relevant in the industry, here are some things to keep in mind.

• Conduct proper keyword research before crafting a post.
• Create an email list – an email list will help you gain more traffic.
• Create content in your local language. Most blogs – 71% are in English, yet only 26% of the world uses English. Creating content in your local language puts you ahead of the rest. Alternatively, translate your text into different languages using software.
• Artificial intelligence-generated content will always be on the rise. However, at the moment, AI cannot replace a great creative writer or even match a good writer.
• There will be an increase in voice searches like Siri, Google Assistant, and Alexa. According to Google, 27% of people worldwide use voice search at the moment. Optimizing for voice search is necessary to keep generating traffic in the future.

FAQ – Frequently Asked Questions

Do people still read blogs in 2023?

Yes, people still read blogs several times a day. Each person engages with a blog for a different purpose. It could be for education, entertainment, information, and insights on a product or service. Or all of the above.

The good news is that blog posts have shifted from being writer centered and are now reader-centered, set on providing useful content.

Is it worth starting a blog in 2023?

Absolutely! It is never too late to start your blog connecting you to potential clients. You can demonstrate your knowledge and expertise, you can provide helpful advice, you can educate clients on what to expect in therapy, and build a relationship. It is a great opportunity to build an email list, instrumental in turning readers into clients.

What are some good blog topics?

The blog topic ideas depend on your niche. Either way, you want to give your readers value by offering solutions to their problems. Here are examples of blog topics you can write about:

• How to reduce stress
• Health and wellness for busy people
• Bodyweight training
• Blogging on different kinds of healthy food
• Improving relationships

Think about what your potential client might type into a search bar. Try not to think like an expert, but consider questions like ‘why do my palms sweat’ or ‘causes of tightness in my chest.’

Is it better to start a blog or a podcast or videos?

Start with the end in mind. If you want to connect with potential clients and feel that a visual medium is the best way to build trust, then video will be your first choice.

Keep in mind that for video, you need additional tools and editing software. Think about lights, cameras and someone to say ‘action.’

Podcasts also require special software, and a quiet place for recordings. It can become an expensive process quickly.

For that reason, blogging remains an easier entry point.

Can videos give me the same SEO benefits as a blog?

Videos on YouTube use different search algorithms, but incorporating your YouTube video into a blog post gives you the benefits of both worlds. Not only does your blog post have more visual appeal, but you can also use your video transcript to create a keyword rich blog post.

Can I add a podcast to a blog?

Podcast episodes can make excellent blog content. Incorporating a podcast into a blog post, same as video, with additional points or a script, as well as links, can give you truly rich content.

Conclusion to Why Blog?

Blogs are still highly relevant in 2023 and will remain so for many years still. It’s necessary to evaluate your SEO strategy to ensure the website has the authoritativeness, expertise, and trustworthiness search engines encourage.

If you are not sure if your website measures up, our Helpful Content Update article includes a handy spreadsheet with which to evaluate your website.

Keep this in mind: Before a video is made, before a podcast is made, before an advert is made, someone has to write the copy. Writing won’t disappear, and writing a blog post is a wonderful way to connect directly with your prospective client.

If you need help to create quality content for your blog, our team of accredited content writers write blog posts for Your Money or Your Life (YMYL) websites. If you want to reach your potential clients with a great blog, we are here to make the process easier, with strategic keyword research, and writing high-quality blog posts. Simply schedule a free 30-minute consultation with the CEO to get started.

If you liked this post and think it might contain some gems that could help other people, please share and follow!

Recommended reading:

• What is the Meaning of YMYL – Your Money or Your Life?
• Writing Agencies vs Freelance Writers. Which Is the Best?
• What Is the Meaning of ‘Quality Content’?

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