The words “content is king” have never been as appropriate as they are in the age of SEO (Search Engine Optimization). Using keywords and keyword research will not only help you find new topics to connect with your current audience, but will assist you in reaching new prospects and readers.
Regular use of curated keywords (known as seed keywords) will allow your readers to find and identify your publications. This will help boost your YMYL site in search engine results and rankings.
Increase conversations about your publications. By ranking for your curated keywords, you can track and download statistics about the audiences you reach.
By building a consistent keyword bank and improving the rankings of your YMYL content, you will be able to steadily grow your readers and target audience.